Hoax – A video shows turtles being turned into toothpaste inside a factory, with conveyor belts and tubes being filled with the final product.
Analysis
In recent months, it has become increasingly common to see AI-generated or hyper-realistic animated videos circulating on social media as if they were real. That’s the case with a video that recently went viral and allegedly shows turtles being processed to become toothpaste.
The footage presents a kind of assembly line in which turtles are carried by conveyor belts, “drained,” and turned into a colorful liquid that is then packaged into toothpaste tubes. Read the video’s transcript and watch it below:
The turtles are placed on the conveyor belt for processing. The turtles are then submerged in a purple solution to remove their color. Once the color is removed, suction tubes are attached to the head to begin extraction. Negative pressure pulls the compound from the thermal layers through the suction tubes. The extracted paste is deposited into storage bowls. The turtles remain connected for draining. The compound is separated into toothpaste tubes. The tubes are sealed, packaged, and prepared for distribution.
@morfeuespartano8 this is way too sad #pastadedente #tartaruga #fffffffffffyyyyyyyyyyypppppppppppp ♬ original sound – QUASE COM FOCO
Fact-check
In times of growing awareness about what we consume and how products are made, the video quickly spread. However, it’s fake. Three questions help clarify the truth behind the claim: 1) Are turtles used in toothpaste production? 2) Is the video showing the process with turtles real? 3) How is toothpaste actually made? Let’s analyze each of them below.
Are turtles used in toothpaste production?
No, turtles are not used in toothpaste manufacturing. The claim is entirely baseless. Toothpaste production involves mixing chemical and mineral ingredients such as fluoride, mild abrasives, thickeners, flavorings, and humectants.
None of these ingredients are of animal origin, let alone from turtles. You can check the composition, for example, on the official page of the Sorriso brand, which explains step by step how the product is made.
Is the video showing the process with turtles real?
The video is fake and was generated using animation or artificial intelligence. The conveyor movements, the “transformation” of the animals, and the final result have no resemblance to real industrial processes.
Moreover, there’s no record of any company in the industry using turtles or any animals in their production. It’s common nowadays for absurd fictional videos to be created solely to shock and go viral. This is yet another example.
How is toothpaste made?
Toothpaste is made by carefully mixing ingredients such as abrasives (like hydrated silica), fluorides (for cavity protection), surfactants (to produce foam), among others.
The manufacturing process follows strict industrial and health standards, as shown in a report by the company Silverson, which specializes in mixing equipment. At no point are animal tissues or anything similar used.
Conclusion
The video claiming that turtles are turned into toothpaste is completely false. It was created using digital tools and does not reflect any reality in the personal care industry. There is no evidence that animals are used in this type of manufacturing. The narrative only exists to generate clicks and provoke emotional reactions.
Fake news ❌
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