Overcoming recruitment obstacles is a constant challenge for small and medium-sized enterprises (SMEs). In a market dominated by large corporations, these companies need to be innovative and strategic to attract and retain talent.
SMEs suffer from financial limitations and low visibility, making it difficult to compete for qualified professionals. However, with the proper use of technology and a well-defined organizational culture, it is possible to turn these challenges into opportunities.
Alisson Souza, CEO of abler, a startup focused on employability, shares valuable insights on how SMEs can navigate this scenario and achieve success in the job market.
Challenges faced
SMEs have fewer financial resources and visibility than large corporations, making it difficult to attract qualified candidates.
Alarming statistics
According to MarketSplash, 20% of SMEs fail in the first year, 30% by the second year, and 50% by the fifth year. After ten years, only 30% remain operational.
Resource limitation
Souza highlights that financial resource limitation is a significant challenge for SMEs. This limitation reduces the ability to invest in advertising campaigns and competitive remuneration packages. Exploring high-cost-benefit solutions is a necessary exit.
Recruitment optimization
Platforms like abler help optimize the recruitment process, reducing costs and increasing efficiency. The available tools are designed to make recruitment more accessible to SMEs.
Talent attraction
SMEs often lack a strong employer brand, making it difficult to attract high-level talent. Reduced visibility in the job market makes these companies less attractive. Investing in a solid organizational culture and promoting it can make a difference.
Career page
Creating an attractive career page is an effective strategy. Highlighting values, growth opportunities, and employee testimonials can increase the attractiveness to candidates. An optimized website improves the perception of candidates about the company.
Job posting
Expanding job postings on multiple job boards and maintaining an updated talent bank are valuable practices. abler has over seven million registered talents, making it easier to attract and retain professionals.
Competition with large companies
Large corporations have a robust brand presence and substantial resources to attract and retain talent. SMEs need to be creative and strategic. Offering a welcoming and inclusive work environment, where employees feel valued, can be a competitive advantage.
Agile recruitment
Slow and bureaucratic selection processes can result in the loss of talent to faster competitors. Investing in platforms that automate and streamline recruitment stages is crucial. A structured and transparent selection process increases candidate confidence.
Growth and success
Overcoming recruitment challenges is necessary for SME growth. Using technological solutions and strengthening organizational culture allows SMEs to compete fairly in the job market, building strong and committed teams.
